Dragons’ Den Products

Guest Dragon

Joanna Griffiths

Founder, Knix

  • 2 deals
  • $200K invested
  • 100% still in business

What Joanna is known for

Joanna Griffiths founded Knix (originally Knixwear), the leakproof underwear brand, which she grew into a major international company before selling a majority stake to Kimberly-Clark.

On Dragons’ Den

Joanna Griffiths first came to the Den as a pitcher with Knixwear, and later returned on the other side of the table as a guest Dragon.

Joanna’s deals

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