$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Bastien & Pierre Poulain from Montreal, QC, pitched 1642 Cola in Season 11, Episode 20, asking the Dragons for $200K for 20% of the company.
- Asked for$200K for 20%
- Valuation$1Mimplied by the ask
- OutcomeNo deal
Bastien Poulain from Montreal pitched 1642 Cola, a Canadian cola flavoured with maple syrup and named for the founding date of Montreal, seeking $200,000 for 20%. The bottle contains 39 grams of sugar, and no sales or financial figures were given during the pitch.
This was a battle-round pitch against The People's Crafthouse; the Dragons felt the product needed more SKUs and that the pitch lacked business substance, and chose to hear more from The People's Crafthouse instead, ending 1642 Cola's run without a chance to negotiate a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
1642 Cola today
- StatusOut of businessLast checked September 2026
1642 Cola appears to have closed. Its products may no longer be available.