$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Ali Ghafour, William Sexton & Yvette Yong from Toronto, ON, pitched 20/20 Armor in Season 12, Episode 19, asking the Dragons for $250K for 5% of the company.
- Asked for$250K for 5%
- Valuation$5Mimplied by the ask
- OutcomeDealwith Michael Wekerle and Arlene Dickinson
- Final deal$250Kplus a royalty: 10% royalty on $250,000 until Michael Wekerle receives double his investment back ($500,000), then royalty drops to between 1.5% and 2%; Arlene Dickinson joins on the same terms, expected to settle around 4% once royalty steps down
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Out, unfamiliar with the taekwondo market | Out |
| Michele Romanow | Out, could not help commercialize in this space | Out |
| Michael Wekerle | $250,000 royalty deal: 10% royalty until Michael Wekerle gets double his money back, then royalty drops to 1.5-2% | Accepted |
| Arlene Dickinson | Joins Michael Wekerle's royalty deal, agreeing the royalty would step down to around 4% for both | Accepted |
| Manjit Minhas | $250,000 for 7.5%, offering to license the technology to Samsung through her company Spotlight | Declined |
| Jim Treliving | Out, felt founders did not need an investor and could keep selling on their own | Out |
Ali Ghafour, William Sexton and Yvette Yong of Toronto, Ontario asked for $250,000 for 5% of 20/20 Armor, an electronic chest protector for taekwondo that uses a health-based scoring system to replace the sport's point system. The device retails for $300, has a patent pending, and the company has sold over 2,600 units worth about $800,000 in eight months, with margins currently at 50% and expected to reach 70% at scale. The founders noted strong interest from other martial arts markets at a recent trade show.
Joe Mimran went out saying he knew nothing about the taekwondo market. Michele Romanow went out saying she could not help commercialize the product in this space. Jim Treliving went out, believing the founders did not need investment. Manjit Minhas offered $250,000 for 7.5%, proposing to license the technology to Samsung through her company Spotlight. Michael Wekerle offered $250,000 as a royalty deal at 10% until he received double his money back, then dropping to a lower royalty, and Arlene Dickinson joined that deal on the same terms. The founders accepted the combined offer from Michael Wekerle and Arlene Dickinson over Manjit Minhas's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
20/20 Armor today
- StatusIn businessLast checked September 2026
20/20 Armor is still operating and sells through its website.