$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Barb Stegemann from Halifax, NS, pitched 7 Virtues in Season 5, Episode 15, asking the Dragons for $75K for 15% of the company.
- Asked for$75K for 15%
- Valuation$500Kimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
7 Virtues today
- StatusIn businessLast checked September 2026
Barb Stegemann pitched The 7 Virtues perfume company, becoming the first Atlantic Canadian to land a Dragon deal. By this Season 20 special, the brand had become the first Canadian perfume sold in Sephora and is now sold in more than 2,100 stores worldwide, with plans to expand perfume ateliers to more North American cities.