$1Mfor 10%
Protein Candy
Valued at $10M

Toni Desrosiers from Victoria, BC, pitched Abeego Designs, Inc. in Season 11, Episode 17, asking the Dragons for $140K for 20% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Went out, not exciting given limited sales and marketing hurdle | Out |
| Joe Mimran | Went out, concerned about retail price point and volume needed | Out |
| Michele Romanow | $140,000 for 30% | Withdrawn |
| Manjit Minhas | Went out, could not beat the existing offer | Out |
| Michael Wekerle and Jimmy Cheung | joint offer, $140,000 for 30% | Accepted |
Toni Desrosier, from Victoria, British Columbia, asked for $140,000 for 20% of Abeego, a reusable beeswax food wrap designed to keep food fresh naturally by allowing it to breathe, unlike airtight plastic wrap. The wrap retails for $18 for a variety pack of small, medium and large pieces, and $15 for a single large piece, and is made in Victoria. Testing at the University of Victoria showed the wrap's formula kills salmonella at a rate comparable to antibiotic use. The company has been in business for five years, selling through a Canadian distributor, a European distributor, online, and at events, with sales of $380,000 last year.
Michael Wekerle went out first, saying five years of limited sales and the marketing hurdle did not excite him. Joe Mimran went out over concerns about the retail price point and the volume of work needed to reach a popular market. Michele Romanow offered $140,000 for 30% equity, valuing the deal against Abeego's sales; Manjit Minhas went out, saying she could not beat that offer. Toni Desrosier accepted a joint offer from Michael Wekerle and Jimmy Cheung of $140,000 for 30%.
Pitch details from CBC’s Dragons’ Den pitch page.
Abeego Designs, Inc. is still operating and sells through its website.