Abeego Designs, Inc.

Toni Desrosiers
Victoria, BC

Toni Desrosiers pitching Abeego Designs, Inc. on Dragons’ Den

The pitch

Toni Desrosiers from Victoria, BC, pitched Abeego Designs, Inc. in Season 11, Episode 17, asking the Dragons for $140K for 20% of the company.

  • Asked for$140K for 20%
  • Valuation$700Kimplied by the ask
  • OutcomeDealwith Wek and Jimmy
  • Final deal$140K for 30%valued at $467K

Offers in the Den

DragonOfferResult
Michael WekerleWent out, not exciting given limited sales and marketing hurdleOut
Joe MimranWent out, concerned about retail price point and volume neededOut
Michele Romanow$140,000 for 30%Withdrawn
Manjit MinhasWent out, could not beat the existing offerOut
Michael Wekerle and Jimmy Cheungjoint offer, $140,000 for 30%Accepted

Toni Desrosier, from Victoria, British Columbia, asked for $140,000 for 20% of Abeego, a reusable beeswax food wrap designed to keep food fresh naturally by allowing it to breathe, unlike airtight plastic wrap. The wrap retails for $18 for a variety pack of small, medium and large pieces, and $15 for a single large piece, and is made in Victoria. Testing at the University of Victoria showed the wrap's formula kills salmonella at a rate comparable to antibiotic use. The company has been in business for five years, selling through a Canadian distributor, a European distributor, online, and at events, with sales of $380,000 last year.

Michael Wekerle went out first, saying five years of limited sales and the marketing hurdle did not excite him. Joe Mimran went out over concerns about the retail price point and the volume of work needed to reach a popular market. Michele Romanow offered $140,000 for 30% equity, valuing the deal against Abeego's sales; Manjit Minhas went out, saying she could not beat that offer. Toni Desrosier accepted a joint offer from Michael Wekerle and Jimmy Cheung of $140,000 for 30%.

Pitch details from CBC’s Dragons’ Den pitch page.

Abeego Designs, Inc. today

  • StatusIn businessLast checked September 2026

Abeego Designs, Inc. is still operating and sells through its website.