$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Noureddin Chahrour from Toronto, ON, pitched Adrenalease Inc. in Season 10, Episode 6, asking the Dragons for $60K for 20% of the company.
- Asked for$60K for 20%
- Valuation$300Kimplied by the ask
- OutcomeDealwith Jim Treliving and Manjit Minhas
- Final deal$90K for 30%valued at $300K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Out, product not something he would invest in at this stage | Out |
| Jim Treliving | 60,000 for 20 percent | Withdrawn |
| Michele Romanow | Joined Jim Treliving's offer, splitting 60,000 for 20 percent | Withdrawn |
| Manjit Minhas | 60,000 for 15 percent | Withdrawn |
| Michael Wekerle | 250,000 for 50 percent | Out |
| Jim Treliving and Manjit Minhas | 90,000 for 30 percent (countered from Noureddin's ask of 90,000 for 30 percent, split 10/10/10 originally proposed with Michele) | Accepted |
Noureddin Chahrour, a kinesiology student in Toronto, pitched Adrenalease Inc.'s Posture Performance Shirt, a wearable garment with adjustable elastic straps designed to pull the shoulders into an upright posture, worn with the support of Olympic figure skaters Paul Poirier and Piper Gillis as brand ambassadors. The shirt retails for 89.99 dollars, and after two to three months in business the company had made about 6,000 dollars in sales.
Joe Mimran went out, saying he liked the concept of wearable therapeutic products but would not invest at this stage. Jim Treliving offered the full ask of 60,000 dollars for 20 percent, and Michele Romanow proposed joining him to split that stake. Manjit Minhas offered 60,000 dollars for 15 percent, and Michael Wekerle offered 250,000 dollars for 50 percent. Chahrour countered by asking Jim Treliving and Michele Romanow to combine and raise the offer to 90,000 dollars for 30 percent; Wekerle withdrew, and ultimately Jim Treliving and Manjit Minhas agreed to invest 90,000 dollars for 30 percent, split evenly, which Chahrour accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Adrenalease Inc. today
- StatusIn businessLast checked September 2026
Adrenalease Inc. is still operating and sells through its website.