$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Olivia Glauberzon from Toronto, ON, pitched After9 in Season 18, Episode 7, asking the Dragons for $250K for 20% of the company.
- Asked for$250K for 20%
- Valuation$1.25Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Dislikes the maternity apparel space | Out |
| Arlene Dickinson | Doesn't see the business as investable given the short window of the maternity market | Out |
| Manjit Minhas | Doesn't see enough focus in the business | Out |
| Wes Hall | No offer given, went out with the others | Out |
| Vincenzo Guzzo | Valuation too low relative to the equity he would need | Out |
Olivia Glauberzon, from Toronto, asked for $250,000 for 20% of After9, a luxury maternity activewear brand selling leggings, sports bras and nursing bras made from biodegradable nylon and faux leather, with an average price point of $150. Since launch the company has sold $70,000 worth of product, is tracking toward $270,000 in sales through one Hudson's Bay location, and has cost $225,000 to build so far, with Olivia not yet taking a salary; she also described a planned sister brand aimed at menopausal customers.
Michele Romanow said she dislikes the maternity category, Arlene Dickinson and Manjit Minhas felt the business lacked focus and investability, and Vincenzo Guzzo said the valuation would require him to own more than half the company to be fair. All five Dragons declined to invest, and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
After9 today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether After9 is still operating.