$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Patrick Lee from Toronto, ON, pitched Ajuvia Life Science in Season 12, Episode 1, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Valuation too high for the product | Out |
Patrick Lee of Toronto, ON pitched a wearable device addressing poor posture from texting, sometimes called text neck, that gives a mild electric stimulus similar to an invisible dog fence to prompt the wearer to straighten their posture. He asked for a deal implying a valuation of roughly $2.5 million based on the amount requested.
Joe Mimran questioned the high valuation for the device and went out, and the Dragons were not convinced by the underlying science, resulting in no investment offers and no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Ajuvia Life Science today
- StatusIn businessLast checked September 2026
Ajuvia Life Science is still operating and sells through its website.