$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jose De Pool from Toronto, ON, pitched Almondia in Season 13, Episode 13, asking the Dragons for $75K for 25% of the company.
- Asked for$75K for 25%
- Valuation$300Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$75K for 33.3%valued at $225K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Would need too much of the business to make an offer she felt good about | Out |
| Vincenzo Guzzo | Felt the company was too early and would need much more capital than requested | Out |
| Lane Merrifield | Could not make the margin math work | Out |
| Michele Romanow | Bowed out saying it was hard to beat Manjit Minhas's offer | Out |
| Manjit Minhas | $75,000 for 33.33% | Accepted |
Jose De Pool of Toronto, ON asked the Dragons for $75,000 for 25% of Almondia, an all-natural almond beverage made with almonds sourced from Spain, sold in original and vanilla flavours, each serving containing 70 calories, 20 almonds and 7 grams of protein. It retails for $7.99 a litre, roughly double the price of a competing 1.8-litre carton at $4.99, and is currently sold in about 12 stores in Toronto since launching in January, generating $8,000 in sales over the first three months with a projected $80,000 in revenue for the year. Production cost is currently $4 per litre, sold to distributors at $4.30, giving thin margins that Jose De Pool expects to improve to about 10% once volume scales past 5,000 litres.
Arlene Dickinson, Vincenzo Guzzo and Lane Merrifield went out over concerns the business was too early-stage and would need much more capital than requested, and Michele Romanow stepped aside citing Manjit Minhas's offer. Manjit Minhas offered $75,000 for 33.33%, which Jose De Pool accepted after a brief attempt to negotiate down to 30%.
Pitch details from CBC’s Dragons’ Den pitch page.
Almondia today
- StatusOut of businessLast checked September 2026
Almondia appears to have closed. Its products may no longer be available.