$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jussi & Kevin Alto from Calgary, AB, pitched Alto Collective in Season 13, Episode 18, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Out - business too complicated for her to make money from | Out |
| Lane Merrifield | Out - concerned about time and money needed to scale | Out |
| Arlene Dickinson | Out - feels like a lifestyle business, not scalable enough | Out |
| Vincenzo Guzzo | Out - too much competition | Out |
| Jim Treliving | Out - too small a business to make money on currently | Out |
| Manjit Minhas | $50,000 for 20%, conditional on moving out of the basement into a manufacturing facility and focusing on B2B | Accepted |
Kevin Alto, from Calgary, Alberta, co-founded Alto Collective with his brother Owen and asked for $50,000 for 10% of the business, which makes handcrafted wooden accessories such as phone cases, cufflinks, and wallets, many of which are customizable. Products are currently made in their father's basement and garage in Calgary and in an operation in Victoria using laser cutting techniques; the company made over $100,000 in revenue last year with a profit of $30,000, split roughly a third each between e-commerce, B2B, and in-person sales.
Michele Romanow, Lane Merrifield, Arlene Dickinson, Vincenzo Guzzo, and Jim Treliving all went out, citing concerns about scalability, complexity, and the business currently being too small or home-based. Manjit Minhas offered $50,000 for 20%, on the condition that the company move out of the basement into a manufacturing facility and focus on B2B sales, which Kevin Alto accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Alto Collective today
- StatusIn businessLast checked September 2026
Alto Collective is still operating and sells through its website.