$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sammi and Dylan Dreiling from Ottawa, ON, pitched Ananda Elixirs in Season 20, Episode 14, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeDealwith Manjit Minhas and Michele Romanow
- Final deal$250K for 20%valued at $1.25Mplus a royalty: 5% royalty until double money back, then royalty falls off
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Market for elixirs is too small | Out |
| Manjit Minhas and Michele Romanow | $250,000 for 30% with 10% royalty until double money back | Withdrawn |
| Wes Hall | $250,000 for 20% with 5% royalty until double money back, then royalty falls off | Declined |
| Brian Scudamore | Concerned about competitive market after hearing Arlene's feedback | Out |
| Manjit Minhas and Michele Romanow | Matched Wes Hall's offer of $250,000 for 20% with 5% royalty until double money back | Accepted |
Sammi and Dylan pitched Ananda Elixirs, makers of Shroom Soda, a concentrated soda elixir made with four adaptogenic mushrooms in five flavours including root beer, lemon-lime cola, cream soda, and black cherry, sold online for $39 per bottle and mixed with sparkling water. They sought $250,000 for 10% of the company at a $2.5 million valuation, reporting 2024 sales of about $200,000 and $90,000 in the first five months of 2025, with a jump from $25,000 last month to a projected $60,000-$80,000 this month after starting to run ads.
Arlene Dickinson went out citing a very small total addressable market for elixirs, and Brian Scudamore went out after hearing her competitive concerns. Manjit Minhas and Michele Romanow first offered $250,000 for 30% with a 10% royalty until double their money back, then Wes Hall offered $250,000 for 20% with a 5% royalty until double money back after which the royalty falls off; Manjit Minhas and Michele Romanow matched that offer, and the founders accepted their offer over Wes Hall's.
Pitch details from CBC’s Dragons’ Den pitch page.
Ananda Elixirs today
- StatusIn businessLast checked September 2026
Ananda Elixirs is still operating and sells through its website.