$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Aaron and Jay O’Bryan from Toronto, ON, pitched Aob in Season 16, Episode 5, asking the Dragons for $145K for 18% of the company.
- Asked for$145K for 18%
- Valuation$806Kimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$145K for 20%valued at $725K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | No offer, concerned about high product cost and path to scale | Out |
| Vincenzo Guzzo | No offer, saturated market he doesn't know | Out |
| Manjit Minhas | $145,000 for 20% | Declined |
| Wes Hall | No separate offer, deferred to Manjit Minhas's offer | Out |
| Arlene Dickinson | $145,000 for 20% | Accepted |
Aaron O'Bryan and Jay O'Bryan, a couple running a hair salon, pitched their AOB shampoo and conditioner line, seeking $145,000 for 18% equity. The products are packaged in squeezable pouches designed to eliminate wasted product, retailing for $32 to $34, with production costs between $7 and $10.05 per unit. In their first year, the company generated $215,000 in revenue with a net profit of $20,000, split roughly 55% online and 45% wholesale and distribution.
Michele Romanow and Vincenzo Guzzo went out, citing concerns about high product costs and an unfamiliar, saturated market. Manjit Minhas offered $145,000 for 20%, and Wes Hall did not make a separate offer. Arlene Dickinson also offered $145,000 for 20%, and Aaron O'Bryan and Jay O'Bryan accepted her offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Aob today
- StatusOut of businessLast checked September 2026
Aob appears to have closed. Its products may no longer be available.