$1Mfor 10%
Protein Candy
Valued at $10M

Glen Smyth and Alex Smyth from Shakespere, ON, pitched AppleFlats in Season 16, Episode 6, asking the Dragons for $200K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Would consider a deal at 45% for $200,000 but did not formally offer | Out |
| Manjit Minhas | No offer, felt there were too many risk points including supply, seasonality, market education and brand partners | Out |
| Michele Romanow | No offer, felt the apple category was not for her | Out |
| Wes Hall | No offer, felt the business was not yet developed enough to generate significant returns | Out |
| Arlene Dickinson | $200,000 for 30% equity | Declined |
Glen Smyth and Alex Smyth, brothers from Shakespeare, Ontario, sought $200,000 for a 10% stake in Appleflats, a company commercializing crab apples into jelly and cocktail mixes, and supplying crab apple juice as an ingredient to other brands. They have been in business about four years, are stocked in roughly 600 accounts including Sobeys, Metro and Loblaws locations, and generated $185,000 in revenue in the last 12 months with a net profit of $16,000, though a new high-density crab apple orchard planted four days before filming would put them into a net loss. They harvest crab apples largely for free from homeowners and cities using a patented sorting machine, and only use 30-40% of available urban supply.
Vincenzo Guzzo said he could only do a deal at 45% for $200,000 and went out. Manjit Minhas went out citing multiple business risks including supply, seasonality, market education and dependence on brand partners. Michele Romanow went out saying the category was not for her. Wes Hall went out feeling the business was not yet developed enough to generate significant returns. Arlene Dickinson offered $200,000 for 30%, but the brothers countered with $200,000 on a $1.5 million valuation plus a 25-cent-per-litre royalty, which Arlene Dickinson declined, and no deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
AppleFlats is still operating and sells through its website.