Appliance Angels

Cindi Halden & Eddie May
St. Catharine’s, ON

The pitch

Cindi Halden & Eddie May from St. Catharine’s, ON, pitched Appliance Angels in Season 19, Episode 8, asking the Dragons for $250K for 33% of the company.

Asked for$250K for 33%
Valuation$758Kimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Michele Romanow	No offer given directly, asked questions about the business model	Out
Manjit Minhas	Out, sees no innovation or proprietary advantage	Out
Wes Hall	Out, doesn't see it as investable at this stage though likes the problem being solved	Out
Brian Scudamore	Out as an investment, but offers to give them appliances from his junk removal business for free	Out
Arlene Dickinson	No offer mentioned	Out

Cindi Halden and Eddie May, founders from St. Catharines, Ontario, asked for $250,000 for 33% of Appliance Angels, a company offering free pickup of unwanted appliances from big box stores and residential homes, then refurbishing and reselling parts and units. An example Bosch stove, which retails for $5,500 new, was resold by the company for $2,500 after refurbishing individual parts. The company made about $500,000 over four years, but lost its appliance supply contractor in 2023, resulting in $29,000 in revenue from January to August and $40,000 from September to December with a 36% profit margin; the founders sold personal items, including a family camper trailer, to cover bills.

Manjit Minhas went out, saying she saw nothing proprietary or innovative to invest in. Wes Hall said the business solves an inflation and environmental problem but isn't investable at this stage, and went out. Brian Scudamore said the business model does not scale for an investor but offered to supply them with free appliances from his own junk removal business, and Arlene Dickinson and Michele Romanow also declined to invest, resulting in no deal.

Pitch details from CBC’s Dragons’ Den pitch page.