$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Chloe Beaudoin and Jessica Miao from Toronto, ON, pitched Apricotton in Season 19, Episode 11, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Brian Scudamore, Manjit Minhas and Michele Romanow
- Final deal$100K for 10%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | Likes the brand but passes | Out |
| Arlene Dickinson | Skeptical of differentiation in a competitive bra market | Out |
| Brian Scudamore, Manjit Minhas and Michele Romanow | $100,000 for 10%, joint offer combining e-commerce, marketing and manufacturing expertise | Accepted |
Jessica and Chloe, from Toronto, asked for $100,000 for 10% of Apricotton, a teen bra brand sold exclusively online in six styles priced from $32 to $39, made with triple-layered moisture-wicking fabric and sized by under-bust band rather than traditional cup sizing so the bras fit as girls develop. The company has a social following of 170,000 girls and reports 80 million views, made $300,000 in sales last year and $350,000ish to date, projects $600,000 this year, with a cost of goods around $15 (40% COGs), an average order value of $84, and a customer acquisition cost of $40 on paid ads, though most revenue comes organically from TikTok.
Wes Hall went out despite liking the concept, and Arlene Dickinson was skeptical that the product was different enough from existing bra brands, though she still ultimately did not invest. Brian Scudamore, Manjit Minhas and Michele Romanow made a joint offer of $100,000 for 10%, combining marketing, retail and e-commerce expertise, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Apricotton today
- StatusIn businessLast checked September 2026
Apricotton is still operating and sells through its website.