AquaMobile Swim School

Diana Goodwin
Toronto, ON

The pitch

Diana Goodwin from Toronto, ON, pitched AquaMobile Swim School in Season 10, Episode 18, asking the Dragons for $200K for 10% of the company.

Asked for$200K for 10%
Valuation$2Mimplied by the ask
OutcomeDealwith Jim Treliving
Final deal$200K for 10%valued at $2M

Offers in the Den

Dragon	Offer	Result
Jim Treliving	$200,000 for 10 percent	Accepted
Michele Romanow	$200,000 for 20 percent	Declined
Joe Mimran and Michele Romanow	joint offer of two Dragons for 15 percent, or one Dragon for 10 percent	Declined
Michael Wekerle	Concerned about liability with children and swimming	Out
Manjit Minhas	No offer made, going out given two strong existing offers	Out

Diana Goodwin, from Toronto, asked for $200,000 for 10 percent of AquaMobile Swim School, North America's largest at-home, on-demand private swim lesson provider, which uses a booking platform where customers select instructors from a network of over 700 certified, insured instructors across Canada and the US, priced between $65 and $80 an hour. Last year's revenue was just under half a million dollars with a 25 percent margin, this year is on pace to triple to $1.5 million with margins improving to about a third, the company operates in over 20 US states plus Ontario, and Diana projected the business could reach over $30 million in potential and grow to over 1,100 instructors by year end.

Michael Wekerle went out over liability concerns with children and swimming. Michele Romanow offered $200,000 for 20 percent, and Jim Treliving offered $200,000 for 10 percent; Joe Mimran and Michele then offered a joint deal of two Dragons for 15 percent or one Dragon for 10 percent, and Manjit Minhas went out given the strength of the existing offers. Diana accepted Jim Treliving's offer of $200,000 for 10 percent.

Pitch details from CBC’s Dragons’ Den pitch page.