$1Mfor 10%
Protein Candy
Valued at $10M
B Protek
Nicolas Desjardins & Christina Fried
Montreal, QC and Kingston, ON
In businessSeason 18, Episode 5
The pitch
Nicolas Desjardins & Christina Fried from Montreal, QC and Kingston, ON, pitched B Protek in Season 18, Episode 5, asking the Dragons for $400K for 20% of the company.
- Asked for$400K for 20%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Robert Herjavec
- Final deal$400K for 32.5%valued at $1.23M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | Concerned about competitive, non-unique product | Out |
| Vincenzo Guzzo | Concerned about easy market entry and risk of losing everything | Out |
| Michele Romanow | Not sold on the product | Out |
| Manjit Minhas | Could not get excited about the opportunity | Out |
| Robert Herjavec | $400,000 for 35%, negotiated down to $400,000 for 32.5% | Accepted |
Nicolas, from Montreal, and Christina, a franchisee from Kingston, Ontario, asked for $400,000 for 20% of B Protek, a concrete resurfacing franchise network that applies epoxy coatings to garage floors, porches and similar spaces. Nicolas started the business in 2014, began franchising in 2016, and the company now has 30 franchisees across Canada, aiming to add 10 to 20 franchises a year. Franchise cost is about $110,000, franchisees typically net 15% to 25%, and the network's total revenue this year will be a little over $10 million; Nicolas personally grosses $1 million from his own two franchise territories plus $2 million from the franchise business, while Christina's franchise made about $450,000 last year.
Wes Hall, Vincenzo Guzzo, Michele Romanow and Manjit Minhas all went out, citing concerns about the competitiveness and lack of uniqueness of the product and the ease of market entry. Robert Herjavec offered $400,000 for 35%, which was negotiated down to $400,000 for 32.5%, and the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
B Protek today
- StatusIn businessLast checked September 2026
B Protek is still operating and sells through its website.