$1Mfor 10%
Protein Candy
Valued at $10M

Adam Pauzé & Cliff Floyd from Aurora, ON, pitched Ball Cap Liner in Season 10, Episode 12, asking the Dragons for $150K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Believes they don't need equity investment, offered contacts instead | Out |
| Manjit Minhas | Believes they don't need a Dragon given their contacts | Out |
| Michael Wekerle | $150,000 royalty deal, $2.50 per unit for 15 years | Declined |
| Joe Mimran | Joined Wekerle's offer, splitting it, with a 10% royalty on all sales instead | Accepted |
| Michele Romanow | Joined Wekerle and Mimran's combined offer, adding marketing/crowdfunding help | Accepted |
Adam Pauze, from Aurora, Ontario, and Cliff Floyd, from Davie, Florida, previously appeared on Season 9 with the Maximum Drywall Axe, now licensed to a major Chinese tool manufacturer and sold at Canadian Tire and Lowe's. This pitch was for the Ball Cap Liner, a protective headband made of a hard shell material about 75 percent as strong as metal and a foam that stiffens on impact, designed to fit discreetly inside baseball caps for fielders, coaches, and umpires, and also tested for medical use with people prone to self-injury. The product costs about $10 to make and would retail for $49 to $59; it passed impact testing at 69 miles per hour for high school level play, with further testing underway for Major League level impacts of 83 miles per hour. The company had no sales yet but had meetings scheduled with Dick's Sporting Goods, and Adam and Cliff asked for $150,000 for 10 percent equity, valuing the company at $1.5 million.
Jim Treliving and Manjit Minhas both went out, saying the founders had the contacts and experience to succeed without a Dragon's equity. Michael Wekerle offered $150,000 as a royalty deal of $2.50 per unit for 15 years; Joe Mimran joined him, splitting the investment but proposing a 10 percent royalty on all sales instead; Michele Romanow then joined both, adding help with marketing and a crowdfunding campaign. Adam and Cliff accepted the three-way deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Ball Cap Liner is still operating and sells through its website.