$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Diana Olsen from Toronto, ON, pitched Balzac’s Coffee Roasters in Season 6, Episode 1, asking the Dragons for $350K for 20% of the company.
- Asked for$350K for 20%
- Valuation$1.75Mimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Balzac’s Coffee Roasters today
- StatusIn businessLast checked September 2026
Five years after her Season 6 pitch with Dragons Bruce Croxon and Arlene Dickinson, Diana Olsen has expanded Balzac's Coffee Roasters to 13 Ontario locations and moved headquarters into a new 6,000 square-foot roasterie. The company is now selling its coffee beans in over 200 grocery stores including Loblaws, Fortinos, Whole Foods and Goodness Me, with sales of about $10 million last year and further growth expected.