$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Maya Gay from Kelowna, BC, pitched Basecamp Cards in Season 16, Episode 1, asking the Dragons for $220K for 10% of the company.
- Asked for$220K for 10%
- Valuation$2.2Mimplied by the ask
- OutcomeDealwith Wes Hall
- Final deal$220Kplus a royalty: 5% royalty until double the investment is repaid, no equity stake
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | $220,000 for 10% plus a 5% royalty until double her money back | Declined |
| Arlene Dickinson | $220,000 for 10% | Declined |
| Wes Hall | $220,000 for a 5% royalty with no equity stake | Accepted |
| Manjit Minhas and Arlene Dickinson | $300,000 for 10% | Declined |
| Vincenzo Guzzo | No formal offer made | Out |
Maya Gay, from Kelowna, British Columbia, sought $220,000 for 10% of Basecamp Cards, decks of playing cards priced at $13.95 that include 54 unique conversation-prompting and storytelling questions, packaged in weatherproof metal tins. The company had generated $1.7 million in total revenue, with $1.3 million of that in the past 12 months and $720,000 in profit, after investing about $400,000 in ad spend over that period; Maya Gay, 22, started the idea with about $5,000 in funding from a school district business competition and was planning a kids edition and expansion into more retailers.
Michele Romanow offered $220,000 for 10% plus a 5% royalty until double her money back, and Arlene Dickinson offered $220,000 for 10%, both declined. Manjit Minhas and Arlene Dickinson jointly offered $300,000 for 10%, also declined. Maya Gay accepted Wes Hall's offer of $220,000 for a 5% royalty with no equity stake.
Pitch details from CBC’s Dragons’ Den pitch page.
Basecamp Cards today
- StatusIn businessLast checked September 2026
Basecamp Cards is still operating and sells through its website.