$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Markos Bitsakakis from Milton, ON, pitched Bee Better in Season 19, Episode 9, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$150K for 15%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $150,000 for 20%, plus a 10% royalty until 5x money back, then royalty drops off | Declined |
| Brian Scudamore | Out - concerned Markos needs to learn to delegate and let go of control before scaling | Out |
| Manjit Minhas | Out - sees it as a good lifestyle business but not scalable/investable | Out |
| Simu Liu | Out - wished him the best | Out |
| Michele Romanow | $150,000 for 15%, plus a 10% royalty until 2x money back | Declined |
| Arlene Dickinson | $150,000 for 20%, no royalty | Accepted |
Markos Bitsakakis, a marketing consultant from Milton, Ontario, asked for $150,000 for a 10% stake in Bee Better, a line of honeyceuticals that infuse botanical herbs into honey for standardized therapeutic doses. Products include Sunny Honey at $80 and four other blends at $75 each, costing about $40 to make including $10 in shipping, all packed and shipped by Markos from his parents' basement. The business grew from $60,000 in sales last year to $300,000 to $350,000 in the four months since January, driven by roughly 600,000 TikTok followers and organic social media, with no paid advertising; Markos projects $600,000 to $1.2 million this year and has filed patents in Canada and the US on the honey-dosing process.
Wes Hall offered $150,000 for 20% plus a 10% royalty until 5x money back, and Michele Romanow offered $150,000 for 15% plus a 10% royalty until 2x money back; both royalties were flagged as too high for the margins and Markos was uncomfortable with a royalty. Brian Scudamore, Manjit Minhas, and Simu Liu went out, citing concerns about scalability and the need for Markos to build structure around himself. Markos accepted Arlene Dickinson's offer of $150,000 for 20% with no royalty.
Pitch details from CBC’s Dragons’ Den pitch page.
Bee Better today
- StatusIn businessLast checked September 2026
Bee Better is still operating and sells through its website.