BFree Cup

Leisa Hertz and Asaf Shargall
Hamilton, ON

In businessSeason 20, Episode 16

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Leisa Hertz and Asaf Shargall pitching BFree Cup on Dragons’ Den

The pitch

Leisa Hertz and Asaf Shargall from Hamilton, ON, pitched BFree Cup in Season 20, Episode 16, asking the Dragons for $500K for 10% of the company.

Asked for$500K for 10%
Valuation$5Mimplied by the ask
OutcomeNot confirmed

Pitch details from CBC’s Dragons’ Den pitch page.

BFree Cup today

StatusIn businessLast checked September 2026

BFree Cup is still operating and sells through its website.