$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Maurizio & Giovanni Bruno from Missisauga, ON, pitched Bio-Energy Firewood Log in Season 10, Episode 9, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Michael Wekerle and Jim Treliving
- Final deal$100Kplus a royalty: 20% royalty for 10 years, split 10% each between Michael Wekerle and Jim Treliving
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | $100,000 for a 20% royalty for 10 years | Withdrawn |
| Jim Treliving | $100,000 for 25% equity, no royalty | Withdrawn |
| Michael Wekerle and Jim Treliving | Combined $100,000 ($50,000 each) for a 20% royalty for 10 years, split 10% each, no equity given up | Accepted |
| Michele Romanow | Out - too competitive a space and concerns about packaging | Out |
| Manjit Minhas | Out - doesn't see enough passion from the founders | Out |
| Joe Mimran | Out - concerns about packaging and competitive market | Out |
Maurizio Bruno and Giovanni Bruno of Mississauga, Ontario asked for $100,000 for 20 percent of Decor Bio-Energy, makers of a firewood brick made from 100 percent sawdust with no waxes, paraffin or binders, a byproduct of their family's door, moulding and column manufacturing business. The bricks burn 50 percent hotter, longer and cleaner than regular firewood, retail for up to $14 a box, and can be bought in bulk, with the raw material costing the company nothing. Sales were $50,000 in the first five months of business, and the brothers projected they could reach half a million dollars in sales the following season with existing material.
Michele Romanow, Manjit Minhas and Joe Mimran all declined, citing a highly competitive market, packaging concerns, and a perceived lack of passion from the founders. Michael Wekerle offered $100,000 for a 20 percent royalty over 10 years, and Jim Treliving offered $100,000 for 25 percent equity with no royalty; the two Dragons then combined forces, offering $100,000 jointly ($50,000 each) for a 20 percent royalty over 10 years split evenly between them, with no equity given up. Maurizio Bruno and Giovanni Bruno accepted this joint offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Bio-Energy Firewood Log today
- StatusOut of businessLast checked September 2026
Bio-Energy Firewood Log appears to have closed. Its products may no longer be available.