$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Debbie, Lindsay, and Kelsey Irvine from Northbrook, ON, pitched Birch Babe in Season 20, Episode 12, asking the Dragons for $400K for 20% of the company.
- Asked for$400K for 20%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$400K for 22%valued at $1.82M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Concerned about competitive pressure and lack of focus | Out |
| Wes Hall | Following Arlene's lead, no offer | Out |
| Brian Scudamore | Concerned about brand clarity | Out |
| Michele Romanow | $400,000 for 25% | Withdrawn |
| Manjit Minhas | $400,000 for 25%, later agreed to 22% | Accepted |
Kelsey, Lindsay, and Debbie, from Northbrook, Ontario, asked for $400,000 for 20% of Birch Babe, a skincare line for adults and babies sold under the Birch Babe and Birch Baby brands. Products range from $20 to $68 and are sold online and in over 300 specialty stores across Canada, including Whole Foods. The company did around $900,000 in sales last year and projects $1.7 to $2.2 million this year, with 60 SKUs across the adult line.
Arlene Dickinson went out citing intense competitive pressure in the skincare space and a lack of focus, and Wes Hall followed her out. Brian Scudamore went out over concerns about brand clarity. Michele Romanow offered $400,000 for 25%, and Manjit Minhas also offered $400,000 for 25%. When the founders asked if either would do 22%, Manjit Minhas agreed, and the founders accepted her offer of $400,000 for 22%.
Pitch details from CBC’s Dragons’ Den pitch page.
Birch Babe today
- StatusIn businessLast checked September 2026
Birch Babe is still operating and sells through its website.