$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Collin McKinnon, Matt Boismier, & Mike Mayo from Cambridge, ON, pitched Birdie Juice Beer in Season 18, Episode 6, asking the Dragons for $200K for 20% of the company.
- Asked for$200K for 20%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$200K for 33%valued at $606K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | $200,000 for 33% | Accepted |
| Wes Hall | Out - thinks they will outgrow golf and wants scalable businesses | Out |
| Vincenzo Guzzo | Out - golf courses harder to finance due to real estate pressures | Out |
| Jason (guest dragon not present) | – | Out |
| Arlene Dickinson | Out - loves the energy but wants to watch from sidelines | Out |
Collin and Matt, from Cambridge, Ontario, asked for $200,000 for 20% of Birdie Juice Beer, a line of craft beers made by golfers for golfers, including a light lager, a pineapple sour and a session IPA. Tallboys retail for about $3.50. The brand launched in January 2022 and is separate from the founders' own manufacturing brewery, with the plan to keep the brand location-agnostic and scale via contract brewers. In its first year the company did $200,000 in revenue with about 40 golf courses on board, growing to about 80 courses, and is on track for close to $500,000 in revenue this year.
Manjit Minhas offered $200,000 for 33% equity, which the founders accepted after consulting their partner Mike. Wes Hall, Vincenzo Guzzo and Arlene Dickinson all went out, citing concerns about the scalability of a golf-niche brand and the shrinking golf course market due to real estate pressures.
Pitch details from CBC’s Dragons’ Den pitch page.
Birdie Juice Beer today
- StatusOut of businessLast checked September 2026
Birdie Juice Beer appears to have closed. Its products may no longer be available.