Black Harbour Distillers

Jaime Landry
Head of St Margarets Bay, NS

The pitch

Jaime Landry from Head of St Margarets Bay, NS, pitched Black Harbour Distillers in Season 20, Episode 3, asking the Dragons for $500K for 33% of the company.

Asked for$500K for 33%
Valuation$1.52Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Arlene Dickinson	Out - believes founder should not take on a partner and giving up 33% is too costly	Out
Manjit Minhas	Out - category not a fit	Out
Drew Scott	Out - alcohol investments not the right fit for him	Out
Brian Scudamore	Out - agrees founder does not need a partner, just needs advisors	Out
Wes Hall	Out - does not know the bottling business well enough to add value	Out

Jaime Landry, founder of Black Harbour Distillers in Halifax, NS, pitched the Dragons asking for $500,000 for 33% of her company. The distillery makes lobster vodka and a sparkling Moon Mist vodka inspired by an Atlantic Canadian ice cream flavour, sold at $42.99 per bottle with a production cost of $11.79. Revenue was $400,000 last year, flat from the year before, with the company breaking even the last two years while investing in equipment and paying off school debt; Jaime Landry is targeting $1,000,000 in revenue this year with a new Nova Scotia Liquor Corporation license, and has seen an 86% increase in website sales tied to influencer marketing.

Arlene Dickinson went out, arguing that giving up 33% of the company for $500,000 was too costly and that Jaime Landry should seek advisors rather than a partner. Manjit Minhas went out citing the category was not a fit for her. Drew Scott went out saying alcohol investments were not the right fit for him. Brian Scudamore went out, agreeing that a partner was not needed. Wes Hall went out, saying he lacked the expertise in bottling alcohol to be a useful partner, resulting in no deal.

Pitch details from CBC’s Dragons’ Den pitch page.