$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jim Jackson from Toronto, ON, pitched Blender Boyz in Season 11, Episode 12, asking the Dragons for $300K for 10% of the company.
- Asked for$300K for 10%
- Valuation$3Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$300K for 25%valued at $1.2Mplus a royalty: 50 cents per case
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | $700,000 already invested with no profit yet and packaging concerns | Out |
| Michele Romanow | Does not think the market or product is differentiated enough | Out |
| Joe Mimran | Believes Manjit Minhas can help more, defers | Out |
| Michael Wekerle | 30% equity, no loan, royalty reduced to 50 cents per case | Declined |
| Manjit Minhas | $300,000 for 25% equity and 50 cents per case, no loan | Accepted |
Jim Jackson, from Markham, Ontario, sought $300,000 as a loan at 6% interest plus a $1 per case royalty and 10% equity for Blender Boyz, a line of single-serve at-home fruit smoothie, iced cappuccino and cocktail mix pouches packaged in Ontario and sold in Home Hardware stores in Canada as well as Target and Walgreens in the US. A box of four pouches sold for $6, with sales projected to finish the fiscal year around $550,000, up from $198,000 the year before, and projections of $1.5 to $2 million with investment; the company was not yet profitable and had received about $700,000 in prior investment (400,000 on the books, 300,000 off the books).
Jim Treliving went out over concerns about the amount already invested without profitability and the packaging. Michele Romanow went out, saying she did not believe the market was moving that direction and the product lacked differentiation. Joe Mimran deferred to Manjit Minhas and went out. Michael Wekerle offered 30% equity with no loan and a reduced royalty of 50 cents per case. Manjit Minhas offered $300,000 for 25% equity and 50 cents per case with no loan, which Jim Jackson accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Blender Boyz today
- StatusOut of businessLast checked September 2026
Blender Boyz appears to have closed. Its products may no longer be available.