$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Irene Spedaliere from Mississauga, ON, pitched bodyFood Dental in Season 13, Episode 7, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Concerned about unproven health claims, no offer | Out |
| Jim Treliving | Concerned about legal risk from claims, no offer | Out |
| Vincenzo Guzzo | Concerned about the claims being made, no offer | Out |
| Michele Romanow | Cannot back unproven claims, no offer | Out |
| Arlene Dickinson | Concerned about the $50,000 debt already invested, no offer | Out |
Irene Spedaliere, from Mississauga, Ontario, asked for $100,000 for 20% of bodyFood Incorporated, maker of bodyFood Dental Pure Essential Oil Dental Serum, a natural oral care product made with essential oils, Indian lilac and coconut oil, plus a companion mouthwash. The serum is sold online and in health food stores across Canada for about $15 a month to the consumer, has been on the market just over a year, and has generated $140,000 in sales with a profit margin of 35% wholesale and 70% direct. Irene has personally invested over $100,000 in the business, financed through a line of credit, leaving her about $50,000 in debt.
All five Dragons went out. Manjit Minhas, Jim Treliving and Vincenzo Guzzo raised concerns about unproven health claims made about the product, including claims about preventing dental disease and comparisons to toothpaste causing cancer, without clinical evidence. Michele Romanow said she could not back claims that were not substantiated. Arlene Dickinson said she was concerned about the level of personal debt Irene had taken on. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
bodyFood Dental today
- StatusOut of businessLast checked September 2026
bodyFood Dental appears to have closed. Its products may no longer be available.