$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Tina Singh and Herpreet Jhajj from Brampton, ON, pitched Bold Helmets in Season 19, Episode 4, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeDealwith Wes Hall and Simu Liu
- Final deal$250K for 45%valued at $556K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Revenue projections and valuation too problematic | Out |
| Wes Hall | Joint offer with Simu Liu: $250,000 for 50%, negotiated to 45% | Accepted |
| Michele Romanow | Valuation too high for a niche product | Out |
| Brian Scudamore | Valuation too high, too early stage | Out |
| Simu Liu | Joint offer with Wes Hall: $250,000 for 50%, negotiated to 45% | Accepted |
Herpreet Jhajj and Tina Jhajj, of Brampton, Ontario, sought $250,000 for 10% of Bold Helmets, maker of the first safety-certified multi-sport helmet designed to fit over a Sikh joora and patka, sold online and in some Canadian Tire stores for $79.99. The company had $189,000 in sales last year, projected $250,000 for 2024, and estimated its addressable market at $42 million, with plans to expand into hockey helmets and other sports; the founders valued the company at $2.5 million and projected $2.5 million in revenue and $1 million in profit within five years.
Arlene Dickinson, Michele Romanow, and Brian Scudamore went out, all citing the valuation as too high relative to current sales. Wes Hall and Simu Liu made a joint offer of $250,000 for 50%, which was negotiated down to 45%, and the deal was accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Bold Helmets today
- StatusIn businessLast checked September 2026
Bold Helmets is still operating and sells through its website.