Bonnie & Clyde Pet Goods

Jon Caldwell, Justine Lavoie
Quebec City, QC

The pitch

Jon Caldwell, Justine Lavoie from Quebec City, QC, pitched Bonnie & Clyde Pet Goods in Season 11, Episode 16, asking the Dragons for $40K for 20% of the company.

Asked for$40K for 20%
Valuation$200Kimplied by the ask
OutcomeDealwith Jim Treliving
Final deal$40K for 20%valued at $200K

Offers in the Den

Dragon	Offer	Result
Manjit Minhas and Michael Wekerle	$40,000 for a 20% royalty until $80,000 is paid back, then reverting to a 5% royalty for five years	Declined
Michele Romanow	$40,000 for 20% equity, no royalty	Declined
Joe Mimran and Manjit Minhas	$40,000 for 20% equity plus a 10% royalty until investment is repaid	Declined
Jim Treliving	$40,000 for 20% equity, no royalty	Accepted

Jon Caldwell and Justine Lavoie of Quebec City asked for $40,000 for 20% of Bonnie & Clyde Pet Goods, a fish oil supplement for dogs sold in a pump bottle that supports skin, coat, joint and heart health. The product wholesales for $24 and retails for $44.99, launched in June of the prior year on Amazon.com in the US, generating $91,000 in sales in the first eight months. Jon Caldwell had personally invested $15,000 plus a $20,000 loan from his father, and projected $320,000 in sales over the next 12 months from a single SKU.

Manjit Minhas and Michael Wekerle offered $40,000 for a 20% royalty until $80,000 was repaid, then dropping to a 5% royalty for five years. Michele Romanow offered $40,000 for 20% equity with no royalty, and Joe Mimran and Manjit Minhas offered $40,000 for 20% equity plus a 10% royalty until the investment was repaid. Jon Caldwell and Justine Lavoie accepted Jim Treliving's offer of $40,000 for 20% equity with no royalty, matching their original ask.

Pitch details from CBC’s Dragons’ Den pitch page.