$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jillian Wisborg from Hamilton, ON, pitched Booby Grow in Season 20, Episode 9, asking the Dragons for $75K for 25% of the company.
- Asked for$75K for 25%
- Valuation$300Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Drew | No offer, concerned about lack of scientific backing | Out |
| Wes Hall | No offer, product not Health Canada approved and lacks clinical research | Out |
| Manjit Minhas | No offer, felt founder should have done research before bringing product to market | Out |
| Arlene Dickinson | No offer, too early for an investor | Out |
| Michele Romanow | No offer, without proper research and Health Canada approval | Out |
Jillian, from Hamilton, Ontario, asked for $75,000 for 25% of Booby Grow, an all-natural herbal supplement program using ingredients like fennel and thistle intended to affect estrogen levels and influence breast appearance. The product has not undergone clinical research or Health Canada approval, though the founder has a background in holistic nutrition and herbal medicine. Sales were reported at $13,000 this year, $43,000 last year, and $108,000 over the last four years, with the founder estimating $125,000 would be needed to fund clinical research toward Health Canada approval.
Drew, Wes Hall, Manjit Minhas, Arlene Dickinson and Michele Romanow all declined to invest, citing the lack of clinical research, absence of Health Canada approval, and liability concerns around unproven health claims. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Booby Grow today
- StatusIn businessLast checked September 2026
Booby Grow is still operating and sells through its website.