$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jenna Medina from Toronto, ON, pitched Bootybuilding Box in Season 13, Episode 4, asking the Dragons for $50K for 20% of the company.
- Asked for$50K for 20%
- Valuation$250Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Went out, said he is a fan but not the best investor | Out |
| Jim Treliving | Went out, said the business is not franchisable | Out |
| Manjit Minhas | Went out, said he is not an expert in this area | Out |
| Arlene Dickinson | Went out, said she does not like the trendy focus on a single body part | Out |
| Michele Romanow | Went out, said the business is too early for the valuation | Out |
Jenna Medina of Toronto, Ontario, a personal trainer and former fitness competitor, pitched the Booty Building Box, asking for $50,000 for 20% of her company. The box includes resistance bands, a skip rope, a water bottle and an eight-week workout booklet with programs based on three booty types, priced at $79 US for the box or $49 US for online-only access. In six months since a relaunch in February, the business had made $10,299 in sales, and Jenna Medina runs the business alone with plans to add recurring revenue and add-on programs in future.
Vincenzo Guzzo, Jim Treliving and Manjit Minhas went out, citing lack of expertise or scalability concerns. Arlene Dickinson went out, saying she disliked the trendy focus on a single body part rather than fitness generally. Michele Romanow went out, saying the business was too early to be valued at $250,000, and no deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Bootybuilding Box today
- StatusOut of businessLast checked September 2026
Bootybuilding Box appears to have closed. Its products may no longer be available.