$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Tim Newman from Belleville, ON, pitched B.r.a.k.e.r.s. in Season 10, Episode 17, asking the Dragons for $75K for 15% of the company.
- Asked for$75K for 15%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out, no revenue model and product given away for free | Out |
| Jim Treliving | Out, prefers real-time app-based warning solutions | Out |
| Michele Romanow | Out, agrees an app-based real time solution is better | Out |
| Manjit Minhas | Out, sees this as an idea rather than a business with no clear revenue stream | Out |
| Joe Mimran | Out, agrees with the other Dragons' concerns | Out |
Tim Newman of Belleville, Ontario, asked for $75,000 for 15 percent of BRAKERS Early Warning Systems, a technology that broadcasts alerts such as police, construction or emergency vehicle warnings directly into a driver's car, either through a downloadable app or hardware installed by automakers or emergency services. Newman said he had a patent on the technology, interest from seven automakers including General Motors, Ford, Tesla and BMW, and a planned pilot with Belleville Fire and Police, with a proposed pricing model of $20 per month per vehicle for emergency services, but reported zero sales to date.
Michael Wekerle went out, saying there was no functioning revenue model and that the product was effectively being given away for free. Jim Treliving and Michele Romanow both went out, preferring real-time app-based data solutions already on the market. Manjit Minhas went out, calling it an idea rather than a business with no clear paying customers. Joe Mimran went out in agreement with the other Dragons, and the pitch left without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
B.r.a.k.e.r.s. today
- StatusOut of businessLast checked September 2026
B.r.a.k.e.r.s. appears to have closed. Its products may no longer be available.