$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jibin Joseph & Donald Brashear from Kingston, ON, pitched Brash87 in Season 10, Episode 14, asking the Dragons for $500K for 20% of the company.
- Asked for$500K for 20%
- Valuation$2.5Mimplied by the ask
- OutcomeDealwith Michael Wekerle, Jim Treliving and Manjit Minhas
- Final deal$500K for 40%valued at $1.25Mplus a royalty: 40% economic interest with a 50% voting interest split among the three Dragons
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Concerned about competitive edge against large stick makers | Out |
| Michele Romanow | Cannot help in the hockey space | Out |
| Michael Wekerle | $500,000 for 40% economic/50% voting interest, bringing in Jim Treliving | Accepted |
| Jim Treliving | joined Michael Wekerle's offer | Accepted |
| Manjit Minhas | joined the combined offer with marketing and distribution support | Accepted |
Jibin Joseph and Donald Brashear, a former NHL enforcer, from Kingston, Ontario, pitched Brash87 Hockey, asking for $500,000 for 20 percent of the business. Brash87 sells hockey sticks manufactured in China in five models priced from $120 to $170, positioned as comparable to name-brand sticks that sell for up to twice as much, sold online and in some Canadian Tire stores; Donald started the company by selling sticks out of his garage, moving about 2,600 units in eight months before scaling up, and the funding sought was for inventory to grow volume while keeping prices low and margins thin.
Joe Mimran went out over concerns about competing against large established stick manufacturers, and Michele Romanow went out saying she could not help in the hockey space. Michael Wekerle offered $500,000 for a 40 percent economic interest with a 50 percent voting interest, proposing Jim Treliving join him for his hockey connections; Jim Treliving agreed to join, and Manjit Minhas then joined the pair, offering marketing, distribution, and warehouse support. Jibin Joseph and Donald Brashear accepted the combined offer from Michael Wekerle, Jim Treliving, and Manjit Minhas.
Pitch details from CBC’s Dragons’ Den pitch page.
Brash87 today
- StatusOut of businessLast checked September 2026
Brash87 appears to have closed. Its products may no longer be available.