Brows By G

Giovanna Minenna & Scott Russell
Winnipeg, MB

Giovanna Minenna & Scott Russell pitching Brows By G on Dragons’ Den

The pitch

Giovanna Minenna & Scott Russell from Winnipeg, MB, pitched Brows By G in Season 13, Episode 16, asking the Dragons for $400K for 16% of the company.

  • Asked for$400K for 16%
  • Valuation$2.5Mimplied by the ask
  • OutcomeDealwith Arlene Dickinson
  • Final deal$400K for 20%valued at $2M

Offers in the Den

DragonOfferResult
Vincenzo GuzzoNo offer, cited franchising expertise but ultimately declined to investOut
Michele Romanow$400,000 for 20%, focused on growing the product lineDeclined
Lane MerrifieldFelt he had less to offer than other DragonsOut
Jim Treliving$400,000 for 20%Declined
Arlene Dickinson$400,000 for 20%, focused on corporate store growth and trainingAccepted

Giovanna Minenna and Scott Russell of Winnipeg, MB pitched Brows By G, an eyebrow and permanent cosmetics studio and training business, asking for $400,000 for 16%. The company offers microblading starting at $400, micropigmentation starting at $550, and lip services up to $900, with two Winnipeg locations, a training division in ten cities across Canada, and two product lines including an eyebrow pencil that sells for $19 and costs $3 to make. Sales grew from $550,000 in year one to $1.375 million in year two, with $1.8 million projected this year, split roughly 52% studio services, 45% training, and 5% product.

Pitch details from CBC’s Dragons’ Den pitch page.

Brows By G today

  • StatusIn businessLast checked September 2026

Brows By G is still operating and sells through its website.