Burgundy Oak

Joel Jelinski, Zachary Hartley, Nicholas White, Torin Hofmann
Calgary, AB

Joel Jelinski, Zachary Hartley, Nicholas White, Torin Hofmann pitching Burgundy Oak on Dragons’ Den

The pitch

Joel Jelinski, Zachary Hartley, Nicholas White, Torin Hofmann from Calgary, AB, pitched Burgundy Oak in Season 13, Episode 4, asking the Dragons for $150K for 10% of the company.

  • Asked for$150K for 10%
  • Valuation$1.5Mimplied by the ask
  • OutcomeDealwith Manjit Minhas, Lane Merrifield and Arlene Dickinson
  • Final deal$250K for 15%valued at $1.67M

Offers in the Den

DragonOfferResult
Arlene DickinsonWent out, felt she could not help with the businessOut
Lane MerrifieldWent out, agreed smart money was more important than cashOut
Vincenzo GuzzoWent out, said he does not do furniture wellOut
Manjit Minhas$150,000 for 15%Declined
Jim Treliving$150,000 for 10%Declined
Michele Romanow$150,000 for 5% equity plus 10% royalty until money is repaidDeclined
Manjit Minhas and Lane Merrifield and Arlene Dickinson$250,000 for 15%Accepted

Joel Jelinski, Zachary Hartley, Nicholas White and Torin Hofmann of Calgary, Alberta pitched Burgundy Oak, asking for $150,000 for 10% of their business. The company makes handmade home decor and furniture from repurposed red wine barrels, including a liquor cabinet and chairs, sold wholesale for $300 to $400 and retailing around $600 with a build cost of about $200. The products are sold in more than 450 stores in Canada and 100 stores in the US, made by a team of 13 employees with 4 full-time builders. Sales grew from $50,000 in 2015 to $275,000 in 2016, $875,000 in 2017, with a projection of $1.5 million for the current year and $3 million the following year; the company broke even in 2017 after reinvesting profits, and has recently signed a deal with a major whisky producer.

Arlene Dickinson, Lane Merrifield and Vincenzo Guzzo went out, with Vincenzo Guzzo saying he does not invest in furniture businesses. Manjit Minhas offered $150,000 for 15%, Jim Treliving offered the full ask of $150,000 for 10%, and Michele Romanow offered $150,000 for 5% equity plus a 10% royalty until her investment was repaid. Arlene Dickinson then rejoined with Manjit Minhas and Lane Merrifield for a joint offer of $250,000 for 15%, which the founders accepted.

Pitch details from CBC’s Dragons’ Den pitch page.

Burgundy Oak today

  • StatusOut of businessLast checked September 2026

Burgundy Oak appears to have closed. Its products may no longer be available.