$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Norm Bradley from Vancouver, BC, pitched Cabo Comfort Sandals in Season 13, Episode 16, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Vincenzo Guzzo
- Final deal$100K for 40%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | $100,000 for 50%, conditional on his uncle's approval, negotiated down to 40% | Accepted |
| Lane Merrifield | Not excited by the product | Out |
| Michele Romanow | Thinks people want a better-looking sandal | Out |
| Jim Treliving | Doesn't want to be a partner | Out |
| Manjit Mangat | Questioned the valuation given by Norm's friends | Out |
Norm Bradley, a retired engineer from Vancouver, BC, pitched Cabo Comfort Sandals asking for $100,000 for 20%. The sandals allow users to insert their own orthotics into a reusable memory-foam-style sandal, addressing foot pain issues Norm experienced while wearing similar sandals on vacation. The product retails for $160 in three Vancouver stores, compared to $300-plus for custom Birkenstocks. Norm had about $5,000 in sales, 450 pairs of inventory worth roughly $18,000, and had invested about $78,000 of his own money plus $15,000 on patents in Canada, the U.S., and Europe. He valued the company at $500,000.
Pitch details from CBC’s Dragons’ Den pitch page.
Cabo Comfort Sandals today
- StatusIn businessLast checked September 2026
Cabo Comfort Sandals is still operating and sells through its website.