$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Debbie Cook & Heather McGrath from Calgary, AB, pitched CAKEify in Season 18, Episode 11, asking the Dragons for $250K for 40% of the company.
- Asked for$250K for 40%
- Valuation$625Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, thought retail lease and debt made it not a fit | Out |
| Arlene Dickinson | No offer, business needs to exit the retail location | Out |
| Wes Hall | No offer, unwilling to take on the company's debt | Out |
| Vincenzo Guzzo | No offer | Out |
| Michele Romanow | No offer, supportive but did not invest | Out |
Debbie Cook and Heather McGraw, from Calgary, Alberta, pitched CAKEify Studio, a cake decorating events and workshop business, asking for $200,000 for 40% of the company. They operate a 2,300 square foot storefront hosting cake events for $400 per party and selling make-at-home kits for $27, and over four years have made $752,000 in total sales, including $210,000 in 2022, a 21% increase from 2021; the founders have personally invested $476,000 and have not yet made a profit.
All five Dragons declined to invest. Concerns raised included the company's debt and lack of profit, the high cost and restrictions of maintaining the retail location during COVID, and uncertainty about the lease and how the founders would transition out of the storefront model. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
CAKEify today
- StatusOut of businessLast checked September 2026
CAKEify appears to have closed. Its products may no longer be available.