$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jonathan Schloo from Toronto, ON, pitched Car Generator in Season 13, Episode 3, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Vincenzo Guzzo and Jim Treliving
- Final deal$100K for 30%valued at $333K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Valuation not supported by concrete progress or revenue | Out |
| Arlene Dickinson | Great inventor but not an entrepreneur, would need too much guidance | Out |
| Manjit Minhas | Too risky a bet on sales given low sales history | Out |
| Michele Romanow | Would have invested with a different valuation | Out |
| Vincenzo Guzzo and Jim Treliving | $100,000 for 30% (split 15% each) | Accepted |
Jonathan Schloo, of Toronto, ON, asked the Dragons for $100,000 for 10% of Car Generator, a device that turns a car into a backup generator by connecting to the engine through an inverter, producing up to 1,000 watts of power without using the car's battery. The product sells for $800 and costs about $400 to produce, with a typical car able to run the device for 50 to 70 hours on a tank of gas; Jonathan Schloo has sold 40 units over the past couple of years and had just launched on Amazon, valuing the company at $1 million despite having no significant revenue.
Lane Merrifield, Arlene Dickinson, Manjit Minhas, and Michele Romanow all went out, citing concerns about the valuation, lack of revenue, and the gap between Jonathan Schloo's technical skill and business experience. Vincenzo Guzzo and Jim Treliving jointly offered $100,000 for 30% of the company, split 15% each, which Jonathan Schloo accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Car Generator today
- StatusIn businessLast checked September 2026
Car Generator is still operating and sells through its website.