$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Cory Brightwall from Beaumont, AB, pitched Caribou in Season 14, Episode 2, asking the Dragons for $350K for 15% of the company.
- Asked for$350K for 15%
- Valuation$2.33Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Felt he did not need investment, only a promotional boost | Out |
| Lane Merrifield | Agreed with Arlene Dickinson, questioned giving up equity when debt was available | Out |
| Manjit Minhas | Felt he could not give straight answers on pricing versus competitors, eroding trust | Out |
| Jim Treliving | Said the product did not excite him | Out |
| Vincenzo Guzzo | $350,000 for 25% | Declined |
Cory Brightwell, from Alberta, asked for $350,000 for 15% of Caribou Surfaces, which makes a proprietary waterproof, chemical- and impact-resistant finish for wood countertops and tabletops sold under the End+Edge Technology brand, priced between $100 and $120 per square foot in the residential market with gross margins around 32%. The company had sales of $1.2 million in the residential market and $600,000 in commercial, projecting $2.2 million combined by year end, but had only $45,000 in the bank and had downsized from 35,000 square feet and 42 employees to 17,000 square feet and 22 employees after difficulties in the millwork business. Cory said he wanted a partner to help expand into Ontario and Quebec.
Arlene Dickinson, Lane Merrifield, Manjit Minhas, and Jim Treliving went out, citing concerns about trust, unclear pricing versus competitors, and questioning why he needed investment rather than debt financing given his sales. Vincenzo Guzzo offered $350,000 for 25%, but after negotiation down to 25% could not be reduced further, and Cory declined, resulting in no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Caribou today
- StatusIn businessLast checked September 2026
Caribou is still operating and sells through its website.