$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Robb Popadynetz from Calgary, AB, pitched Carmadillo in Season 12, Episode 10, asking the Dragons for $50K for 15% of the company.
- Asked for$50K for 15%
- Valuation$333Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Better suited to Arlene's car industry connections, out | Out |
| Michael Wekerle | Deferring to Arlene's expertise, out | Out |
| Michele Romanow | Proxying vote to Arlene, out | Out |
| Arlene Dickinson | Too expensive, car dealers would rather take insurance risk, out | Out |
| Manjit Minhas and Jim Treliving | One of the dumbest ideas seen on the show, out | Out |
Robb Popadynetz, from Calgary, AB, asked for $50,000 for 15% of Carmadillo, a car cover product designed to protect vehicles from hail damage, citing $550 million in hail damage to cars in Alberta in one year. The product is a prototype only, with no revenue to date, manufacturing costs estimated at $45 to $50 per unit and a planned retail price of $199 to $249, and Robb Popadynetz had invested about $25,000 of his own money so far with plans to sell to car dealerships and retailers like Canadian Tire and Costco.
Joe Mimran, Michael Wekerle and Michele Romanow all deferred to Arlene Dickinson's automotive industry expertise and went out. Arlene Dickinson went out, saying the product was too expensive and that car dealers would rather take the insurance risk than pay for the covers. Manjit Minhas and Jim Treliving also went out, with Manjit Minhas calling it one of the weakest ideas pitched on the show. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Carmadillo today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Carmadillo is still operating.