$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Zach Sheng and Senia Wang from Toronto, ON, pitched Charmy Pet Box in Season 17, Episode 9, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$100K for 25%valued at $400K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | $100,000 for 33%, later revised to $100,000 for 20%, then withdrawn | Withdrawn |
| Manjit Minhas | $100,000 for 25% | Accepted |
| Robert Herjavec | Went out, will be a customer but not an investor due to margin concerns | Out |
| Wes Hall | Went out, citing insufficient margins and capital needs | Out |
| Arlene Dickinson | Matched Manjit's offer at $100,000 for 25% | Declined |
Zach Sheng and Senia Wang, from Toronto, asked for $100,000 for 10% of their pet treats company Charmy Pet. The company sells air-dried, single-ingredient dog treats and meal toppers as a monthly subscription box or individually, made in Canada without additives or preservatives, in 15 flavours, sold in more than 100 Ontario stores. Treats cost about $5 to make and sell for $11, while boxes cost $25 to make and sell for $43; wholesale margin is 25%. Sales were $200,000 last year, $300,000 so far this year, with a projected $800,000 by year end, split roughly 60% subscription and 40% individual packs.
Robert Herjavec and Wes Hall went out over margin and capital concerns. Vincenzo Guzzo offered $100,000 for 33%, later lowering to 20%, but withdrew his offer when the founders sought to compare it with other offers. Manjit Minhas offered $100,000 for 25%, matched by Arlene Dickinson, and the founders accepted Manjit Minhas's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Charmy Pet Box today
- StatusIn businessLast checked September 2026
Charmy Pet Box is still operating and sells through its website.