Cheekbone Beauty

Jenn Harper
St. Catharines, ON

The pitch

Jenn Harper from St. Catharines, ON, pitched Cheekbone Beauty in Season 14, Episode 1, asking the Dragons for $100K for 20% of the company.

Asked for$100K for 20%
Valuation$500Kimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Vincenzo Guzzo	$125,000 for 50%	Declined
Lane Merrifield	No offer made, believes company not tech focused	Out
Jim Treliving	No offer made, unfamiliar with cosmetics business	Out
Arlene Dickinson	No offer, believes business too early for equity investment	Out
Michele Romanow	No offer, believes business too early for equity investment	Out

Jenn Harper, from St. Catharines, Ontario, asked for $100,000 for 20% of Cheekbone Beauty Cosmetics, a digitally native, direct-to-consumer cosmetics brand focused on lipstick priced at $29, with shades named after Indigenous women. The company manufactures its products in Toronto, started with $500, and had done just over $200,000 in sales since a soft launch at the end of 2016, with full sales years in 2017 and 2018. The company has zero debt and donates 10% of profits to the First Nation Child and Family Caring Society, having donated just over $5,000 to date.

Vincenzo Guzzo offered $125,000 for 50%, which Jenn Harper countered at 30%, but Vincenzo Guzzo declined to move and withdrew support for taking equity at all. Lane Merrifield, Jim Treliving, Arlene Dickinson and Michele Romanow all went out, citing the business being too early-stage for equity investment or being outside their expertise. Jenn Harper declined Vincenzo Guzzo's offer and left without a deal.

Pitch details from CBC’s Dragons’ Den pitch page.