$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Brianne Hanson, Dr. Scott Christie from Burlington, ON, pitched Cheer District in Season 15, Episode 3, asking the Dragons for $200K for 5% of the company.
- Asked for$200K for 5%
- Valuation$4Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | No offer, calling the business a money pit given the tech spending | Out |
| Manjit Minhas | No offer, citing that the founders would need to burn more money before scaling | Out |
| Jim Treliving | No offer, concerned about the current burn rate leading to running out of money | Out |
| Arlene Dickinson | No offer, citing having spent millions on a platform that didn't work and being unable to invest here | Out |
| Lane Merrifield | No offer, citing the app was overpaid for compared to his own experience building an MVP for $10,000 | Out |
Brianne Hanson and Dr. Scott Christie of Burlington, Ontario sought $200,000 for 5% of Cheer District, a mobile app offering cheerleading-specific training backed by sports science, along with coaching analytics tools, sold through a subscription model to gyms for $39.99 with athletes paying $59.99, generating a $20 revenue share per athlete. The app launched on iOS and Android in April of the prior year, and the company had 27 gyms and about 1,200 athletes in its first year, projecting 80 gyms and 3,000 athletes this year. Revenue was expected to be $140,000 this year with a projection of $1,000,000 the following year, but the company had spent about $950,000 building the app and was burning about $100,000 per month.
All five Dragons declined to invest. Vincenzo Guzzo called it a money pit, Manjit Minhas and Jim Treliving were concerned about the burn rate and future cash needs, Arlene Dickinson cited her own costly experience with platform development, and Lane Merrifield noted the app was drastically overpaid for relative to typical development costs. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Cheer District today
- StatusIn businessLast checked September 2026
Cheer District is still operating and sells through its website.