Chic Marie

Marie Philip Simard
Montreal, QC

Status unknownSeason 12, Episode 17
Marie Philip Simard pitching Chic Marie on Dragons’ Den

The pitch

Marie Philip Simard from Montreal, QC, pitched Chic Marie in Season 12, Episode 17, asking the Dragons for $300K for 10% of the company.

  • Asked for$300K for 10%
  • Valuation$3Mimplied by the ask
  • OutcomeDealwith Jim Treliving, Michele Romanow and Joe Mimran
  • Final deal$300K for 10%valued at $3M

Offers in the Den

DragonOfferResult
Michael Wekerle$300,000 for 10%Declined
Jim Treliving$300,000 for 10%, later joined Michele Romanow and Joe MimranAccepted
Michele Romanow and Joe Mimran$300,000 for 10%, joined by Jim TrelivingAccepted
Arlene Dickinson$300,000 but only at the valuation of the last funding round (implying more than 10%)Declined
Manjit Minhas$300,000 for 10%, later joined by Jim TrelivingDeclined

Marie Philip Simard, from Montreal, asked for $300,000 for 10% of Chic Marie, a clothing rental subscription company. The company offers two monthly plans, $55 for casual wear and $95 for business wear, delivering up to nine items per box with dry cleaning and shipping included, sourced from 40 supplier designers with a goal to reach 120. The company launched about 14 months earlier, did $500,000 in its first year, was now generating $100,000 per month in recurring revenue, and projected $4,000,000 for the year. Recent months were profitable at 10% net margin, expected to reach 25% net margin by year end, and the company had completed a seed round at a higher valuation and carried about $100,000 in debt through a BDC loan for an AI matching algorithm called Scarlett.

Joe Mimran, Jim Treliving, Michael Wekerle, and Manjit Minhas each offered $300,000 for 10%, with Michele Romanow joining Joe Mimran's offer and Jim Treliving later joining that combined offer, while Manjit Minhas also brought in Jim Treliving before he switched. Arlene Dickinson offered $300,000 but wanted the valuation from the recent seed round rather than the pitched valuation. Marie Philip Simard ultimately accepted the joint offer of $300,000 for 10% from Jim Treliving, Michele Romanow, and Joe Mimran.

Pitch details from CBC’s Dragons’ Den pitch page.

Chic Marie today

  • StatusStatus unknownLast checked September 2026

We haven’t confirmed whether Chic Marie is still operating.