Coach4Cashflow.com

Ryan Mitchell
Markham, ON

The pitch

Ryan Mitchell from Markham, ON, pitched Coach4Cashflow.com in Season 12, Episode 7, asking the Dragons for $100K for 10% of the company.

Asked for$100K for 10%
Valuation$1Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Michele Romanow	No offer made, thinks the market wants automated solutions not education	Out
Joe Mimran	No offer made, model amounts to borrowing to get out of debt	Out
Jim Treliving	No offer made, believes it offers false security to people struggling with debt	Out
Manjit Minhas	No offer made, opposes encouraging more debt	Out
Arlene Dickinson	No offer made, sees the model as too risky given interest rate and market bubble risk	Out

Ryan Mitchell, from Markham, Ontario, asked for $100,000 for a 10% stake in Coach4Cashflow.com, a company that offers a debt consolidation and cash-flow coaching system using a proprietary software-based priority plan. The service consolidates a client's debts, primarily by leveraging home equity to lower borrowing costs, and charges a flat success fee of $54,097 per client with ongoing education; the company had put out about $500,000 in total across its clients.

All five Dragons declined to invest. Michele Romanow said the market wants automated solutions rather than education, Joe Mimran and Jim Treliving said the model essentially encourages borrowing to escape debt and offers a false sense of security, and Manjit Minhas and Arlene Dickinson both said the approach was too risky given interest rate exposure and the danger of encouraging more debt. There was no deal.

Pitch details from CBC’s Dragons’ Den pitch page.