$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jeremy Hannan from Toronto, ON, pitched CobraMask in Season 13, Episode 9, asking the Dragons for $100K for 25% of the company.
- Asked for$100K for 25%
- Valuation$400Kimplied by the ask
- OutcomeDealwith Michele Romanow and Vincenzo Guzzo
- Final deal$100K for 45%valued at $222K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Concerned that Jeremy Hannan is not fully committed and treating this as a side hustle | Out |
| Michele Romanow and Vincenzo Guzzo | $100,000 for 45% | Accepted |
| Manjit Minhas | Sees it as a nice lifestyle business but not for her | Out |
| Jim Treliving | Likes the product but passes | Out |
| Lane Merrifield | No separate offer, aligned with Michele and Vincenzo's deal | Out |
Jeremy Hannan, a wood finisher from Toronto, asked for $100,000 for 25% equity in Cobra Mask, a full-face snorkel mask designed to prevent fogging and water in the mouth. The mask includes a check valve to prevent water entry when submerged and a removable GoPro clip that doubles as a selfie stick. It sells online for $80, undercutting competitor Ninja Mask which sells for about $140 US. Jeremy Hannan has sold 4,550 units for $130,000 in sales since January 2017, and reported doubling sales in the first two months of 2018 compared to the prior year.
Manjit Minhas and Jim Treliving went out, with Manjit Minhas expressing concern that Jeremy Hannan was not fully committed to leaving his day job as a wood finisher. Arlene Dickinson also went out over similar concerns about commitment. Michele Romanow and Vincenzo Guzzo jointly offered $100,000 for 45% equity, which Jeremy Hannan accepted after asking unsuccessfully to reduce the equity to 40%.
Pitch details from CBC’s Dragons’ Den pitch page.
CobraMask today
- StatusOut of businessLast checked September 2026
CobraMask appears to have closed. Its products may no longer be available.