$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Michael Spivak and Daniel Mazour from Toronto, ON, pitched Coldture in Season 18, Episode 2, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$100K for 10%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $100,000 for 10% with a $50,000 break fee if deal doesn't close | Declined |
| Michele Romanow | $100,000 for 10% | Accepted |
| Robert Herjavec | Already invested in a competing business, going out | Out |
| Arlene Dickinson and Manjit Minhas | Joint offer of $100,000 for 10%, later raised to $200,000 for 10% | Withdrawn |
| Vincenzo Guzzo | No offer made | Out |
Michael and Daniel of Toronto, ON asked for $100,000 for 10% equity in Coldture, a company selling portable cold plunge tubs that fold into a backpack with an integrated chiller that cools water to three degrees. Individual tubs sell for $1,499, with a bundle including the chiller priced at $6,300, and the company sold 450 units in its first 12 months for $2 million in sales, with sales pace projected to reach $8 million this year and $400,000 in sales the most recent month alone.
Wes Hall offered $100,000 for 10% with a $50,000 break fee, and Michele Romanow matched with $100,000 for 10% with no break fee. Robert Herjavec went out due to a conflicting investment in the space, while Arlene Dickinson and Manjit Minhas made a joint offer of $100,000 for 10% that they later raised to $200,000 for 10% when a bidding war began; the founders ultimately accepted Michele Romanow's original offer of $100,000 for 10%.
Pitch details from CBC’s Dragons’ Den pitch page.
Coldture today
- StatusIn businessLast checked September 2026
Coldture, makers of a water filtration and cold plunge cooling system, returned one year after accepting a $100,000 investment for 10% from Manjit Minhas. Revenue has grown from around $2 million at the time of the original pitch to a projected $20 million, the company now manufactures its own chillers in-house, and it is preparing to launch a sauna product with support from its Dragon investor.