$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Michael & Tim Ireland from Vancouver, BC, pitched Column Cozy in Season 12, Episode 20, asking the Dragons for $400K for 33% of the company.
- Asked for$400K for 33%
- Valuation$1.21Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | No offer, felt there was no traction potential | Out |
| Arlene Dickinson | No offer, felt there was no real value in the business yet | Out |
| Michael Wekerle | No offer, advised them to reassess their expectations | Out |
| Michele Romanow | No offer, said they didn't need investor money, just needed to go sell | Out |
| Joe Mimran | No offer, felt advertisers would have already found this idea if it worked | Out |
| Manjit Minhas | No offer, called the projections unrealistic | Out |
Michael Ireland and Tim Ireland, from Vancouver, British Columbia, asked for $400,000 for one-third of Column Cozy, a patented parking column padding product designed to prevent vehicle damage while displaying advertising. The product costs $60 to install with vinyl advertising wrap, with proposed advertiser fees of $300 for installation plus $50 per month, though no advertisers had committed to paying that amount yet. The founders had invested $45,000 US to date and projected $1.9 million in first-year revenue from selling 4,200 units, with a $1.2 million valuation cited by the Dragons as unsupported.
All five Dragons declined to invest. Jim Treliving, Arlene Dickinson, Michael Wekerle, Michele Romanow, Joe Mimran, and Manjit Minhas all raised concerns about the lack of proven demand from advertisers, the unrealistic revenue projections, and the early stage of the business relative to its valuation, and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Column Cozy today
- StatusOut of businessLast checked September 2026
Column Cozy appears to have closed. Its products may no longer be available.