Coolworks Workwear

Blair Beattie
Collingwood, ON

Blair Beattie pitching Coolworks Workwear on Dragons’ Den

The pitch

Blair Beattie from Collingwood, ON, pitched Coolworks Workwear in Season 8, Episode 16, asking the Dragons for $500K for 25% of the company.

  • Asked for$500K for 25%
  • Valuation$2Mimplied by the ask
  • OutcomeNot confirmed

Pitch details from CBC’s Dragons’ Den pitch page.

Coolworks Workwear today

  • StatusIn businessLast checked September 2026

Blair Beattie did not end up pursuing the deal offered by all five Dragons for $500,000 for 33% in Season 8. By the time of this Season 11 update, the company had grown its warehouse to 7,500 square feet, shipped products internationally including to Australia, Madagascar, and the UK, and outfitted the three largest waste and recycling companies in Canada. Sales grew from under $1 million before the show to $2 million in 2016, with projections of $3 million in 2017, and the ventilated workwear line was sold in over 1,000 retailers including more than 200 Mark's stores.